Strategic visual merchandising & store design

You don’t need more products on the shelves

You need a business that is synchronised with your customers, so they feel it. Otherwise, they will never come to love it.

You bring the passion, creativity and commitment.

I bring the strategy and the tools that turn it into a stronger business.

A strong store is not only about how it looks.

It is about how it works.

Professional creativity that creates commercial success

The tools I use are:

The Strategic Retail Matrix™ · data · research · customer psychology · consumer trends · visual merchandising · store design · positioning · assortment strategy.

A perfect foundation for your passion, aesthetics and creativity.

The store is not just a room with products.
It is a sales platform.

I help stores and brands work strategically with the store through The Strategic Retail Matrix™.

The Strategic Retail Matrix™ is a business model I have developed over many years in the industry, and use to create stores that function as holistic sales platforms.

That is smart, because it means everything is connected—and works together to create footfall and sales: assortment, experience, customer types, flow and the visual expression.

I help you see your store as a system—a strategic sales platform—and use that knowledge actively, so every shelf, every campaign and every customer experience works for your business.

And I promise your business will not lose its soul and personality, and you will not lose your passion for your business. Promise!

"Exactly what the industry needs!"

Stine Grubbe delivers exactly the kind of input our industry needs.

She raises the energy, sparks reflection among participants and provides practical tools you can take straight home and use.

Jan Vestergård

Director, Holbæk Byforum

"Much more time with Stine"

It was a real pleasure to get to know Stine Grubbe—and the feedback from the Rosengårdcentret stores was very positive!!

Many said they would have liked to spend much more time in Stine’s company, as she was very inspiring to listen to, with many great examples everyone could relate to.

What Stine contributed was highly relevant. Wonderful!!

Casper Bach Andersen

Centre Director, Rosengårdcentret

"Excellent strategic briefing for the board"

The board of ROs Torv invited Stine Grubbe to present a strategic briefing on the psychology behind customer loyalty at one of the board’s strategy seminars.

Stine’s presentation was excellent and provided many ideas for continuing ROs Torv’s strong purpose strategy and strategic work.

We can warmly recommend Stine as a speaker.

Lisbeth Wilstrup

Centre Director, Ros Torv

"Stine masters the art of communication"

As a speaker, Stine Grubbe is energetic, present and provides concrete recommendations that participants can take with them.

Stine puts words and perspectives to the challenges retail faces, and she masters the art of communication for different levels and types of participants.

Louise Byg Kongsholm

CEO, PEJ Gruppen Trend Institute

Business development based on the visual customer journey

…but why…

is the visual aspect so important?

I have worked with the visual part of the customer journey for many years—both online and in-store—so it is natural for me to start from the visual—the things customers literally see—when they encounter your business. Online and ‘in real life’.

But there are other—and very compelling—reasons why this is exactly where I start:

Here are some of the good reasons I start from what your customers see with you:

Visual merchandising FACT:

– 80% of the sensory impressions the brain takes in are visual

…meaning 80% of the information that reaches the brain is based on what we see.

– 70% of our sensory receptors are in the eyes

…The remaining 30% is shared by hearing, smell, touch and the other senses.

– Your customers’ brains process what they see 60,000 times faster than, for example, text.

In other words:

The visual impressions you create for customers in-store and online are crucial to sales, customer flow and customer loyalty.

It is not about styling and ‘making it pretty’, but about creating a well-considered whole that ensures every lever you can pull is pulled correctly.

I have created that well-considered whole based on many years of consultancy, case collection and research:

The Strategic Retail Matrix™

And click through the menu to see how I can help you, and what I have done for others.