Are you a member of the press?
Are you a member of the press and need a highly qualified thoughtleader and industry influencer to write, or comment on retail?
Either right now – or as a regular commentator/columnist?
Call: +45 27 28 28 00 or send me an email: stine@stinegrubbe.dk
I have worked in retail for more than 20 years, from every side of the counter: as a customer, trainee, employee, and boutique owner – and for the past 17 years as a consultant, speaker, and trainer.
I have a nuanced understanding and insight into many aspects of modern retail, including extensive knowledge of customer psychology and consumer trends.
My experience and insight have been gained both from small owner-operated shops and from some of the very largest retailers in Denmark.
Below you can see a small selection of topics I have been asked about by the press.
Stine Grubbe in the press:
on DR News
On DR News, in a feature about consumer behaviour and customer psychology.
in Børsen
In an article about my views on retail, Børsen describes me as “the retail industry’s cheerleader”.
in Berlingske
In an article about ECCO’s actions in Russia and what that does (and does not do) to us as consumers.
in Berlingske
In an article about the crisis and the lack of profits at Illum, we take a deep dive into customer psychology, company culture, and consumer trends.
on TV2 Lorry
About some of the biggest (and most important) retail industry trends, consumer engagement, customer loyalty, and customer psychology.
in Sjællandske Nyheder
An article about whether it is good for the pedestrian street and local commerce that a large thrift store is opening on the high street.
in Midtjyllands Avis
An article about one of the biggest trends in retail: local engagement and the importance of stores giving back to the local community we are part of.
in Erhvervsliv Esbjerg
An article about the biggest retail industry trends, local engagement, store concepts, and customer psychology.
Berlingske Business
For a period of almost 5 years, I wrote for an expert blog for Berlingske Business, “Retail on the couch”. You can see and read the blog here: https://rosenfelt.blogs.business.dk/
Column for KBH K
For a period, I was a regular columnist for Copenhagen’s major city association’s member magazine. The column was to provide inspiration and perspective for the association’s many members – and, not least, focus on creating inspiring, innovative stores in Copenhagen.
Detailfolk.dk
Detailfolk.dk invited me in as a blogger – every topic, from digital to poor leadership, was discussed and debated.
Fyns Amts Avis
Expert comments for an article about the tough conditions local retailers face—and what can be done—here for Fyns Amts Avis.
Dansk Detail
A great 5 – page article about Stine Grubbe’s thoughts, ideas, and advice for physical stores in Dansk Detail’s member publications.
TV2 Frihuset
As part of a PR assignment for a Danish sewing machine importer, Stine Grubbe was invited in as a regular weekly creative expert and source of inspiration on TV2 Frihuset for a 10-month period.