WINDOWS THAT WORK
Learn the professional principles of window dressing and visual merchandising
Online course in professional window display & visual merchandising for shop windows. Build your windows properly.
People walk past your store every day
Your windows determine how many of them become customers
(…a good window works as a traffic driver and a sales menu)
4 seconds…
When a passer-by walks past your store, you have very little time to catch them.
A few seconds. 4 is actually generous. A bit too optimistic.
Research shows you actually have closer to about 0.064 seconds to catch the customer.
0.064 seconds. That’s damn fast!!
The brain reads visual impressions in a flash:
Is it relevant? Is it interesting? Is it worth spending time on?
If the message is unclear, if the energy is flat, or if the eye is not guided correctly, the customer moves on.
Not because they wouldn’t have been a good customer.
Not at all.
It may well have been today’s biggest sale!!
But because the decision has already been made by the eye, before you got the chance to give them your excellent service—and show your gorgeous range inside the store.
If your window does not stop people,
your store is, in practice, invisible to those who walk past.
(Then it is time to do something differently)
Want to learn how to build shop windows using professional window dressing and visual merchandising principles?
WINDOWS THAT WORK is an online course in professional window display and visual merchandising for shop windows.
You will learn the professional principles of window dressing and visual merchandising—and more: you will indulge in an abundance of inspiration and ideas for your window displays.
Because window display work is not about decoration.
It is about stimulating passers-by correctly.
Online course · 4½ hours of teaching · 5 modules · Lifetime access · Investment: 1995 + VAT
Foot traffic past your store is potential.
But only if your windows manage to activate it.
When you work with the right principles and tools, something important happens:
A well-crafted window:
• Gets more people to stop
• Creates curiosity
• Makes the decision to go in easier and faster
• Signals quality and professionalism
You cannot control who walks past.
But you can influence how your window is read.
This is what you will learn
- $How attention is created
- $What stops the eye—and what is ignored?
- $How the eye moves. And how you can consciously control the direction.
- $Composition and structure. How you build a good window, step by step, in concrete terms.
- $Visual calm. How to avoid noise and lack of clarity.
- $Message and relevance.
- $The 4 basic and very different visual, aesthetic preferences your customers have
- $Evaluation—how to assess whether the window works.
Knowledge, technique and insight you can use to create windows that work, again and again.
In short:
This is an online course that shows you how to work professionally with the store, the windows and the store design.
What others say:
“Much more professional!!”
Kirstine Lund, Museum Shop, Natural History Museum & Botanical Garden, Copenhagen
“The course has sharpened my creative eye and given me a far more professional understanding of visual merchandising.
The combination of clear theory, practical tools and insight into customers’ emotional types has given my work an entirely new depth.
Stine is an incredibly skilled, supportive and professional instructor—and what you learn can be used directly in practice.”
“Professionalism is non-negotiable”
Caroline Rigall, Royal Warrant Holder P. Hertz, Copenhagen
As a Royal Warrant Holder, visual precision and professionalism are non-negotiable.
The course is exciting and educational, and I have gained an incredible amount of inspiration and many great ideas from it.
I have gained lots of great tools and skills—and Stine is a truly skilled instructor.
I would definitely recommend the course!
“Could use it right away”
Jette Jensen, Knitting & Yarn Shop, Allinge
The best thing about the course is that in such a short time I got SO many great, useful tips that I could start using right away.
The teaching is straightforward and easy to follow. Stine is really good at making things simple and easy to understand—and her enthusiasm is contagious.
You can really feel that Stine generously shares everything she knows.
Meet your instructor:
Stine is quite the nerd when it comes to stores, customers and everything that makes people stop, look—and buy.
Today, she is one of Denmark’s most experienced experts in store design, decoration, store development and visual merchandising.
Stine uses a combination of data, research and plenty of concrete cases—and is known for delivering it in language that is 100% down-to-earth, concrete and easy to use.
No “buzzwords” here—only easy-to-understand, practical knowledge you can put to use right away.
also helps
What others say:
“I thought I could just google my way to it”
Thea Hansen, Interior shop, Ærøskøbing
I actually thought I was pretty good at it, but the course made me see how much more there is behind it.
Stine teaches you to see your store from the outside—and to master what matters.
I’m taking a lot with me, and the online format made it easy to fit in with work and family life.
HUGE recommendation!
“Wow! I have become so skilled”
Marie Eriksen, Vintage shop Kongo Vintage, Svendborg
I can feel a pride inside—I am no longer just someone pottering around in my little shop.
Professionally, I have moved forward a lot.
I can actually see it when I look through my old photos—wow, I have become so skilled!”
So much genuinely useful knowledge!!
“SO useful—in such a short time”
Lene Skovgaarde, Goldsmith, Bornholm
I was surprised that it is actually possible in so few hours to gain so much useful knowledge.
I have gained more confidence in myself and learned some important techniques—and my eyes have truly been opened to the possibilities.
Strong recommendation of Stine!
The alternative to the course is to continue where you are now
→ To keep spending valuable time decorating—without knowing how to do it properly, and without being able to analyse why it does not work.
→ To continue to let gut feeling run the business, while customers choose the stores that match them better.
It stings to hear—but it is true:
Pretty is not enough
Learn to make your store impossible to miss.
→ No more windows done on gut feeling and creative enthusiasm
→ No more ‘I think it looks pretty good’
→ Goodbye to ‘trial and error’ and ‘hope for the best’
After the course, you can look forward to:
- NHaving complete control of how you guide the customer’s gaze (instead of hoping they see you)
- NKnowing what works—and why
- NBeing able to use light, colours and focus to create atmosphere and sales
- NPlanning and building shop windows based on the professional principles
AND! You can also look forward to:
- NA sense of calm and confidence in knowing what you are doing—and why
- NBeing full of ideas and plans from an abundance of inspiration in the course
- NHaving a unique insight into your customers’ exact visual preferences
- NThe excitement of seeing your ideas work in real life
- NPride in shop windows that are seen and that actually make customers react
Get instant access to a course that elevates one of your most important sales tools: your shop windows
Let’s talk money
Your investment in skills that elevate your windows, your store, your branding and your customer flow to professional heights is EUR 139 + VAT
An investment that teaches you to create windows that build your brand and drive traffic to the store again and again and again….
Immediately after you have purchased your spot, you will receive login details and access to the course.
Would you prefer to receive an invoice? Let me know at stine@stinegrubbe.dk
If you have questions, they are very welcome at stine@stinegrubbe.dk (and yes, it is me replying—not some Ai agent here)!
A small selection of other companies that have also used Stine’s expertise to improve:
IRMA, PEJ Gruppen, Plantorama, Danish Design Museum, Natural History Museum, Eventyrsport, Irma, Møblér, Guldbageren Danmark, Brandts Klædefabrik Museum, Dansk Detail, KBH K (Københavns Cityforening), Semler Group, Danske Apoteker, Botanical Garden, Colorama, Lyngby Handel, Silkeborg Handel, CC Hobby, Formland, Nordiq, Jotun, Esbjerg Storcenter, Holbæk Byforum, Roskilde Handel, Odense Handel, Varde Erhverv & Turisme ….and many, many more.